BRIEF HISTORY OF THE DEPARTMENT

The Department of Marketing is as old as the institution which was established in 1978 as college of Technology, Owerri through the relevant legislations of the government of old Imo State.

OBJECTIVE OF THE NATIONAL DIPLOMA (ND) IN MARKETING

At the end of the National Diploma programme, the diplomate should be able to:
• Use the basic principles that guide marketing practice;
• Utilize quantitative and qualitative research based evidence in marketing practice;
• Identify and exploit market opportunities innovatively and proactively;
• Use entrepreneurial skills as employees and entrepreneurs;
• Identify and analyse marketing problems and design marketing strategies to overcome them;
• Interpret and assist in the execution of the overall corporate policies;
• Assist in the preparation of marketing plans;
• Write marketing reports;
• Assist in the efficient execution of marketing communication strategies;
• Apply product and brand management skills;
• Assist in the efficient execution of pricing policies and strategies;
• Appreciate relevant concept and principles of economics and apply them in marketing situations;
• Apply principles of account to different types of transactions;
• Understand the basic principles of law and apply same to marketing relationships and transactions;
• Assist in the efficient execution of sales and distribution of goods and services;
• Help in the implementation of purchasing tasks;
• Communicate effectively;
• Apply information and communication technology effectively in marketing;

GENERAL ENTRY REQUIREMENT


NATIONAL DIPLOMA (ND) IN MARKETING

The general entry requirement for the ND programme are WASSCE, NECO, GCE ‘O’ Level or the Senior Secondary Certificate Examination (SSCE) or their equivalent with five credits including English Language and Mathematics, (Literature in English and Oral English are not acceptable in place of English Language) and three other subjects from Economics, Business Methods, Principles of Accounts, Literature in English, Commerce, History, Statistics, Geography, Government, Agric Science/ Biology.
A credit pass in N.B T.E. recognized Pre National Diploma Examination.